AlphaCamber

Fractional CMO for sales-led companies, $10M–$100M

Pipeline, not promises.

I step in as your senior marketing leader, find what's really driving or holding back growth, and lead the way forward, with every marketing dollar tied to the signals that predict a sale.

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Senior leadership, nowA seasoned marketing leader at the table this month, without a six-month search or a full-time salary.
Been in the seat18 years running teams and P&Ls, from a $60M portfolio to CMO of a 6× Inc. 5000 agency.
Accountable for outcomesSuccess and ownership defined together up front, measured in pipeline and revenue.

Brands I've worked with

  • Dell Technologies
  • Siemens
  • 3M
  • Firestone
  • Apartments.com
  • Keap
  • Victaulic
  • Clearlink
  • HRS Group
  • Skyscanner
  • Airbnb

Built for companies where a sales team closes the deal.

Good fit

  • Sales-led B2B and AI companies
  • Marketing agencies
  • High-consideration consumer services
  • $10M–$100M in revenue, with a marketing team that needs senior leadership

Not a fit

  • Self-serve ecommerce
  • Product-led SaaS with no sales team
  • Pre-revenue startups

More of the leads that close, and proof of where they came from.

Diagnose the real problem

Positioning, funnel, spend, team and the CRM and data underneath, assessed with an operator's eye. A clear read on what's working and what to fix first.

PositioningFunnelSpendTeamCRM & data

Build and lead the team

A seat at your leadership table. I make the case for what needs fixing, dial in the team and agencies, hire where you're short and make the hard calls.

StrategySales alignmentOrg designAgenciesMarketing ops

Run marketing like a P&L

Marketing held to the same discipline as the rest of the business: cost, value, margin impact and whether operations can deliver. You'll know what earns the next dollar.

BudgetCAC & paybackChannel mixForecastingBoard reporting
Manny Rivas, founder of AlphaCamber

Hi, I'm Manny.

I've spent 18 years on both sides of the table. Brand-side, I oversaw a $60M annual revenue portfolio, with P&L responsibility across five businesses and leadership of a 60+ person matrixed, multidisciplinary team. Agency-side, I rose from search account manager to CMO of a 6× Inc. 5000 agency, growing account-team profitability 138% and working on brands you know.

Growth problems aren't always marketing problems. Sometimes it's the offer, the economics or how the work gets done. My job is to find what's actually holding the business back, build the plan and lead the work through to results. When the work calls for specialist execution, I bring in a vetted bench. Either way, I stay close enough to speak to every piece of the work, and the outcome we define is mine to own.

Manny RivasFounder, AlphaCamber
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Advantage is won in the turns.

All businesses hit turns. A channel stalls. Costs climb. The playbook stops working. Or it hasn't been written yet.

Many teams hesitate on the way in. The best find their line and accelerate through it.

Opportunity or obstacle, I help you find the best way through and pick up speed.

A mountain bike tire carving hard through a dirt berm, spraying soil out of the turn

Three ways to work together.

Start with a diagnostic, bring me in to lead, or keep a senior operator in your corner.

Marketing diagnostic

A fixed-fee, three-week assessment of your positioning, funnel, spend, team and data. You get a clear read on what's working, what isn't and a prioritized plan to fix it.

Best for leaders who know something's off and want an outside operator's read before committing.

Fractional CMO

Your senior marketing leader, part-time. I own strategy, team and agencies, I'm accountable for qualified pipeline, and I build the operating capability behind performance, not just the campaigns.

Best for companies and agencies that need marketing led and run, without a full-time hire.

Executive advisory

A senior counterpart on strategy, growth, spend and operations. Plans challenged before budget is committed, and a seasoned view on key hires and vendor choices.

Best for leaders with a capable team who want a seasoned operator pressure-testing the big calls.

The diagnostic fee is credited toward your first month of a Fractional CMO engagement. Fractional and advisory engagements begin with a mutually agreed scope and run at least three months.

Let's talk pipeline.

Share what you're working on. If it's a fit, you'll know quickly.

  1. Discovery call

    30 minutes on your goals and whether it's a fit.

  2. Short intake

    You share the numbers and context that matter most.

  3. Proposal in two days

    Scope and price in writing within two business days.

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